Glad to present the second film from a series of Harun Farocki screenings.
This film works with psycho mechanisms of the repressive system, in this case the object of the search is…the shopping world.
“I shop therefore I am” : what rhetoric and logic are imbedded into this vicious script. tomorrow, FRIDAY from 5pm. at the seminarrom.
The Creators of the Shopping Worlds
a film by Harun Farocki / 2001 / 72 min.
when: from 17.00, Friday, April 22, 2005
where: SEMINARROM
nomeda & gediminas urbonas : a film screening program: open for ALL
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ON FILM
Shopping is an everyday cultural act; it is inevitable, taken for granted. Entering into the world of shopping – the world of shopping malls – can be a Dantean voyage into hell or a redeeming ceremony of Communion. Everyone is familiar with this experience and knows what a mall looks like. This self-evident phenomenon is, however, the result of a highly complex process. The designing of shopping malls is
overseen by an army of planners, managers and scientists: there are consultants, re-launch analysts, a central association, mall magazines.
6000 guests and laboratories attended an annual convention in Las Vegas at which such questions were investigated as where the gaze of a customer falls and how a “spontaneous” purchase can be induced. Farocki shows how mall producers look at malls when they want to find out, for example, how passers-by move, where they stop and where they reach for an article. He adds these images to the everyday ones – and gives them a magical charge.
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on HARUN FAROCKI
1944: born in Novy Jicin (Neutitschein), in German-annexed Czechoslovakia.
1966-68: attended the Deutsche Film- und Fernsehakademie Berlin (DFFB).
After teaching posts in Berlin, Düsseldorf, Hamburg, Manila, Munich and Stuttgart Farocki took up a visiting , professorship at the University of California, Berkeley from 1993-1999.
Farockis has made close to 90 films, including three feature films, essay films and documentaries. Produced numerous publications, exhibitions and installations in galleries and museums.
1974-1984: editor and author of the magazine Filmkritik (München).
Since 2004 visiting professor at the Akademie für Bildende Künste,
Vienna,Austria;
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